Shoppers are changing their buying habits to counter grocery inflation
The latest figures from Kantar indicate that shoppers are adjusting their buying behaviour to juggle grocery inflation. One ploy is turning to cheaper alternatives, and also making four fewer trips to the supermarket on average per month, than they were the same time last year. The statistics show that grocery inflation has hit 5.5%, marking the first time it has risen above 5% since August 2013. Branded items previously made…