New Holland Agriculture is the official sponsor of the Giro d’Italia 2022.
Sean Lennon, vice president Europe New Holland Ag expressed his excitement. “New Holland is known for its widespread network and close relationship with its customers, and with this collaboration, during the three weeks of the Giro d’Italia, we will be alongside the many fans and rural communities who follow the competition with passion.”
The 2022 edition is set to start in Budapest on May 6, 2022, and continue in Hungary for the first three stages before heading for Italy. The Italian Grand Tour will finish on May 29, when the riders will have completed the 21 gruelling stages.
Carlo Lambro, New Holland brand president, adds that the sponsorship is a perfect fit. “Very importantly, it shares the values of power, innovation, determination, passion and sustainability that are at the heart of everything we do.”
“The Giro d’Italia runs through the Italian countryside and passes by many rural locations and it is an ideal platform to give visibility to Italian excellence, its industrial districts and a prestigious and historic brand such as New Holland,” comments Matteo Mursia, sales and partnership director of RCS Sport said.
“A great sporting, social and cultural event that loves to share with its partners values such as passion, emotion, joy, effort, while also paying attention to the environment, sustainability and the people,” Mursia added.
In the run up to the Giro d’Italia, New Holland will invite its customers and dealers to participate in a programme of initiatives and communication activities linked to the popular sporting event.
LSL News.