Three top selling brands accounted for 60% of total sales of 1,910 new tractors registered in the Republic of Ireland last year. These were John Deere (22%), Massey Ferguson (20%) and New Holland (18%). This is according to figures from the Farm Tractor and Machinery Trade Association (FTMTA).
Compared to 2019, John Deere also led the way with a 21% share, followed closely by Massey Ferguson (20%) and New Holland (17%).
From 2019 to 2020, New Holland achieved the highest growth in market share – 1.2%. In the same period, John Deere, Valtra, Fendt and Zetor also grew their respective market shares. Smaller growth was also witnessed by Massey Ferguson and SDF.
Claas took the biggest hit in market share from 2019 to 2020, with a 3% reduction. Other brands such as Case IH, Kubota, JCB, andMcCormick all also witnessed a small reduction in their market shares.
UK data, which includes Northern Ireland’s figures from the Agricultural Engineers Association (AEA), shows that the top three most popular brands are the same, except there is a bigger gulf between each.
Once again, John Deere (26%) leads the way, but with New Holland (18%) as a runner up, and with Massey Ferguson (13%) falling into third position.
The best-selling manufacturers accounted for 57% of all tractor sales, or a total of 6,803 tractors of the11,935 units registered in 2020.
Fourth position was held by Case IH with a 9% share, followed by Fendt (8%), Kubota(7%), Valtra (5%) and Claas (4%).
LSL News.