McDonald’s UK & Ireland and FAI have been announced as winners of the Sustainable Food and Farming Award for 2021.
The award from Compassion in World Farming celebrates businesses that have taken significant steps to produce meat, dairy and eggs sustainably and in ways that protect improve and restore wildlife.
McDonald’s and FAI received the prize for their Regenerative Beef project – which shows how beef farms can be adapted to draw down more carbon than they emit. In addition, the project restores soil quality and increases biodiversity.
The four-year project looks at the benefits a regenerative farming technique called Adaptive Multi-Paddock (AMP) grazing. Each beef farm creates a bespoke grazing plan based on ecological principles.
FAI say the positive environmental effects of AMP grazing are already showing with the project now in its second year.
Clare Hill, director of Regenerative Agriculture at FAI said: “Regenerative agriculture represents a path towards a new climate future.
“We are only into our second grazing season of the project and we are already starting to see the changes on the farm and are sharing the results with the wider supply-chain.
McDonald’s and FAI will use their knowledge from the project to create new training and support for beef producers in the McDonald’s supply chain.
Text: LSL News / Image: pymnts.com