Love Lamb week seeks new ambassador from sheep farming sector
An enthusiastic sheep farmer is being sought to front the UK’s Love Lamb Week campaign. Backed by the National Sheep Association (NSA), Agriculture and Horticulture Development Board (AHDB) and National Farmers Union (NFU), the week-long celebration of British lamb, runs from September 1 to 7. Launched by Cumbrian sheep farmer Rachel Lumley in 2015, the campaign was to designed to boost low lamb prices and domestic consumption. This year consumers…