Hereford beef genetics sustainability program
The Irish Hereford Prime beef producer group have made a substantial investment in a new beef genetics sustainability program. The farmer-led group has partnered with Dovea Genetics and the Irish Hereford Breed Society. Together they hope to identify and promote bulls capable of further improving the quality and substantiality credentials of its premium beef brand. In the first year, the initiative sees the roll out of three new Hereford AI…