A €13m campaign launched to promote Irish produce overseas
Bord Bia will promote EU beef, lamb dairy and horticulture across Asia, Europe and the U.S in three campaigns for the next three years. The value of the Irish food and drinks exports to Asian has increased 14 per cent to €1.4 billion since 2016. A spokesperson for Bord Bia described the campaigns and “significant” and said that, along with educating millennials on increasing their consumption of fruit and vegetables…